|
|
Ethics in Advertising
Mihályová, Jana ; Krkošková, Drahomíra (referee) ; Putnová, Anna (advisor)
The main goal of this thesis is to determine university students’ attitudes towards ethics of advertising in the Czech Republic. In order to attain this goal, an empiric survey will be conducted among students by means of questionnaire inquiring. The theoretic part of the thesis deals generally with the concepts of ethics and advertising and their position and importance in the Czech Republic, the following part then provides examples of unethical advertisements from the Czech and foreign practices. The result of inquiring will be the establishment of the rate of tolerance or non-tolerance of respondents towards ethics of advertising in the Czech Republic and their subsequent formulation in the form of recommendations for involved groups. The thesis and its results will be submitted to the advertising agency and graphical studio GAD STUDIO s.r.o. with its registered seat in Brno. Its results will also be provided as feedback to the Czech Advertising Standards Council.
|
|
|
Evaluation of the level of well-being in selected university students and mindset in relation to academic results
Koldová, Petra
This diploma thesis focuses on the level of well-being of selected university students and their mindset in relation to school results. The theoretical part is focused on explaining the key concept of well-being and its possible measurement methods. The next big chapter consists of mindset, its brief characteristics and the possibilities of its division. At the end of the theoretical part, there is a chapter focused on the mindset of university students, the content of which is supported by many foreign studies. The practical part elaborates the collected data from on a questionnaire survey, which was based on the set goals, i.e. the determination of the level of academic well-being among selected university students with the expanding goal of determining well-being from a short-term perspective. To find out student life satisfaction and try to confirm the relationship between mindset and school success. When comparing the data, it was found that the overall level of well-being among the university students interviewed was above average, i.e. 6.06, which is a positive result and well-being in the short term is also at a relatively high level, specifically the average value was 5.7. We can say that the selected students are mentally well, without major depression. In the long term, students are...
|
|
| |
|
|
Mental Health Applications and their use by University Students
Petrželková, Lenka ; Frombergerová, Anna (advisor) ; Božík, Michal (referee)
Title: Mental health applications and their use by university students Author: Bc. Lenka Petrželková Department: Psychology Supervisor: PhDr. Anna Frombergerová, Ph.D. Abstract: This thesis focuses on the use of mobile apps to promote mental health by university students. The aim of the thesis is to analyse the difficulties that university students have in accessing these apps, the positive and negative aspects they perceive about the apps and the reasons that lead students to uninstall the app or not to continue using it. The theoretical section includes chapters on the development and classification of apps, the approaches used within apps, and maps the effectiveness of these apps, their benefits, and their limitations, including ethical limitations. Within the theoretical part, specific applications are also presented and analysed, which are then the focus of the empirical part of the thesis. One of the chapters is devoted to the mental health of university students. The empirical part used a mixed research design that included two research methods, namely questionnaire and interview. Descriptive analysis was used to evaluate the quantitative data, while thematic analysis was used to analyze the interviews. As a result, the paper analyses the difficulties leading to finding a mental health support app,...
|
|
| |
|
|
Impact of COVID-19 on mental and social well-being: comparison between czech and ghanian university students
Svobodová, Natálie
This thesis aims to investigate the impact of COVID-19 on college students and their mental and social well-being. Specifically, its primary objective is to determine the impact of COVID-19 and how the pandemic and its restrictions influenced students' mental and social well-being in the Czech Republic and Ghana. In addition, these two populations are respectfully compared in terms of their differences. The thesis provides a comprehensive theoretical background. According to a literature review, the theoretical part discusses relevant subjects such as COVID-19, its development in examined countries, students' mental health and its determinants, or online education within examined countries during the pandemic. Additionally, the methodology and empirical data are presented. The empirical part largely consists of data analysis, including qualitative and quantitative data. In conclusion, the key findings of the study are summarized and interpreted. According to the findings, COVID-19 posed significant challenges for Ghanaian and Czech students, negatively impacting their well-being. The study determined that the pandemic negatively impacted various health, social, economic, academic, psychological, or lifestyle-related aspects. Depending on the research group, the variables were either compatible or not. Ghanaian students experienced more adverse outcomes in the areas of financial stability, academic achievement, and lifestyle. In contrast, we observed a more decisive influence in the areas of social and concentration negatives with Mendel students.
|
|
|
Patterns of use of psilocybe mushrooms among students of art universities and its influence on artistic creation
Matoušková, Adéla ; Vacek, Jaroslav (advisor) ; Zachová, Kateřina (referee)
Background: Psychedelics are substances that affect the nervous system and have the ability to influence thinking, perception and feelings of the user. In the Czech Republic, psilocybe mushrooms are the second most used psychedelic. 5.7% of the population over the age of 15 used them at least once in their lifetime, and over 70,000 people in the last 12 months. Research shows that this hallucinogen has potential uses in medicine and psychotherapy, especially in the treatment of depression, anxiety or PTSD. In the past, psychedelics were associated with the phenomenon of psychedelic art, in which artists were inspired in their works by psychedelic experiences they achieved under the influence of hallucinogenic substances, which entails significant risks. Patterns of magic mushroom use among artistic college students have not yet been adequately described. Objectives: The aim of the work is to find out the patterns of use of psychedelic mushrooms among university students with an artistic focus, to find out what effect the use has on their artistic creation and what is the motivation for using it. In this work, I will focus on the prevalence and amount of hallucinogenic mushrooms used by students and try to evaluate whether there is a connection between the pattern of using psilocybin mushrooms and...
|
|
|
Case study of the center of moderrn and contemporary art Kunsthalle Praha
Melíšek, Matyáš ; Černá, Eliška (advisor) ; Vranka, Marek (referee)
The bachelor thesis focuses on a case study of the Center of Contemporary and Modern Art Kunsthalle Prague by analyzing the marketing mix and interpreting the data obtained through a questionnaire survey. The theoretical part of the thesis presents a brief history of the institution and analyses the 4P tools based on the theory defined by marketing theorist Edmund J. McCarthy. The analysis also defined the institution's competitors and added a subsection on online marketing. The practical part deals with the evaluation of data collected through a questionnaire survey in order to answer predefined hypotheses concerning the attendance of both Kunsthalle Prague and other cultural institutions. The survey was conducted among current and incoming university students and recent graduates. Using a combination of quantitative and qualitative research, data was collected that could be statistically interpreted to find causal relationships between them. The aim of this bachelor thesis is to present the history and communication mix of the aforementioned modern and contemporary art center, but above all to define the relationship between this institution and university students. Whether this institution represents an attractive place for them to visit and why.
|
|
| |
|
| |
guest ::
